I think that uh, we’ve been so craft focused for a long time, that we haven’t done a good enough job of challenging ourselves to include those elements, you know, so we’ve -- we’ve done ourselves a disservice in that most games don’t have anything like that to talk about, or a lot of them don’t. And I think that’s a-a big mistake. In one of our early pitches on Assassin’s Creed 3, whether we -- you know, it worked or not, was to target a minority hero as a -- as a Native American. Why? Because then I can go talk to the New York Times, or I can talk to -- you know, we had a great article in the Boston Globe a couple of weeks ago talking about whether our version of history was -- was ruining America’s youth or not. And even though that’s a funny you know, angle to take on it, at least they were involved in that sort of critical discussion about content that we’d -- we’d presented. So, I think it’s up to us to promote it um, and I think movies uh, and books do it because they’re -- they’re artist statement has become as important as the art because they didn't have enough other differentiating factors to talk about. You know, whereas we still have technology to talk about, we still have, you know, all kinds of other features to talk about, things you can do. So, we often take those cheaper routes, as a part -- as opposed to the complicated problem of why does this game even exist at all? Um, but it’s a -- a privileged position to be able to-to do that because you know, I never would have been able to do it if the -- you know, all the guys who worked on the previous versions hadn’t done such a great job, we could walk in and the renderer worked, you know, and-and the character could move around, even though we redid navigation, we still had things, you know, so we could attack these higher level problems. Um, I’m-I’m hopeful that as technology stabilizes, as the industry matures, that you can focus more on why you’re making the game, you know, as opposed to just can we make a game. Uh, and then the second half of that discussion I think is hopefully the press stops being just fans, you know, and I think it’s going to take uh, uh, a bunch of people who have been playing games for 30 years, and in a sense have become tired of just jumping and shooting, and say if I’m going to write about it, I’m going to write about something completely different to this, you know. And you see edges of it, you see there were some great N’Gai Croal articles in Newsweek about racism in Resident Evil 4, and whether you know, having uh, you know, African American zombies, or African zombies was reinforcing a stereotype, you know. These sorts of things I think are there, but we get some of the negative ones, and hopefully, you know, we can get some of the positive ones as well.