The motivation - the motivation is very simple. Uh, two gamers out of high school started a company, and I still feel - I feel like a terribly old gamer now, and I don’t play as much as I used to. But, I want - I want to treat people the same way I want to be treated, and - and this is the - the feeling we have at the company. So, when we buy a game - and we spend a lot of our money within the studio, I mean, across all, you know, 500 people we have on teams, uh, we spend really probably hundreds of thousands of dollars per - on games and game stuff. And then, you know, we buy the game, we say, like, hey, why didn’t they include a manual? Or, like, why are they over changing me for the DLC And, this is very much our answer to it. Uh, and, at the same time, we're running a business, and I think it's great business because it builds, uh, community following, it makes people happy, and in the fact and great PR. So, uh, I’m - I was really surprised when we announced the 16 free DLCs because we planned it for some time, and we thought it would be so cool, we have an opportunity with a big game to do that. Uh, and a lot of people initially when we sort of told them about it outside of the studio, our partners, was like, hey, it's kind of a stretch, you could - you could get money for that. I would say, no, guys, I think first of all it doesn’t - doesn’t cost us a lot to develop it, and then gamers will go out and pay this - would have been $60 or euro for the game. Let's give them something. This - this will make them feel appreciated. It will be a way of saying thank you, and maybe because of that, they will keep the game on the shelf, they will not trade it back. Maybe, maybe not. Let's give it a try. And, we thought, okay, there will be some coverage, but it - it went massive. Uh, and it's great, because I think this way we can show that there is - you can do good business by being fair to gamers, by being fair to your fans and really hope there will be some people who will follow that. I would like this to happen when I’m buying a game, and I am getting some cool stuff, where someone is including a thank you note. I saw it in the past in games. I think it's - it's becoming way too much a generic business in a way; hey, let's ship another game and - and everybody is talking about the fans and community and, yeah, some people are doing a good job but there's a lot of people, people who are doing a bad job. And, if you look at it purely from the business perspective, if you gave a gamer who is just spending the money and is disappointed, he will remember that. Because, especially in the [01:31:09 pull purse] it's a big expense. And, maybe he bought into a collector's edition or maybe he bought, you know, a game guide. Uh, so, hundred, hundred something dollars. And, then, and then I know there is no patch, or nobody cares or nobody's, uh, responding for when they have problems, it's just bad business, you know? And, you know, when we're - we were doing Witcher 1 - Witcher 1, Witcher 2, we didn’t - because right now we self publish. So, we decide about everything. One of our distributors, we had this argument. We wanted to send review copies to journalists, and actually they were in charge of sending it, and I wanted to add a personal letter that, you know, we give them a game that we've been working on many years, and you know, this aspect is important for us, we'd like to thank them. And, it - I just wanted to be human. You know, I like to get letters. I want, when people talk to me and explain me things. And, they said, no it's not possible. Or, we - we have no time for that. I wanted to print it on a nice piece of parchment and you know, make it look a little bit Medieval. No, we don’t do it. I - I was really pissed as hell. Said, okay, it will never happen again. And, and this time we really delivered. Like, there was this small thank you note, um, the collector's edition had, uh, the signatures of the whole team printed on the books. This is cool. I think that's - that's what I would like to get with the collector's edition that I am buying of my favorite game.
