I think that, uh, uh, the industry grew up any way that it could. Uh, it figured out the things that worked, uh, like first person shooters, uh, very violent games, uh, you know, uh, uh, very masculine, uh, characters and sexualized women. Uh, and, and, so, once, once the established this gigantic market, uh, based on, on that sort of marketing strategy, um, uh, people started, started questioning why, you know. Uh, why does it have to be only this kind of game that succeeds? And, so, I think everybody’s been waking up to that slowly over time. And they’ve been trying to make different kinds of games. Make games that appeal to broader audiences. And, um, uh, you know, that sort of, uh, movement, uh, within games, uh, has, has come along with a sort of greater diversity inside, uh, some of these places where the games are made. Uh, you know, the, the making of games has spread, uh, to become a worldwide business now. Uh, all kind of different people can make games. And, uh, they’re looking to see their own stories in, in these games. And they, they don’t see them in the, sort of the hyper, uh, marketing of, uh, of sexualized characters or masculine characters. So, so, the time has come I think for, for this to change. Uh, the internet has, uh, come along and grown up with that. And social media, uh, can now immediately amplify anybody’s voice, uh, that is, uh, on target in, uh, on the subject. So, so, the controversies that have, uh, uh, come into the space, uh, uh, on advocacy issues, you know, racism or sexism, homophobia, uh, they all get, uh, uh, amplified now by social media.