Uh, I think the thing that's most surprising is, is that it's, it's difficult to course correct a game that is, you know, is fundamentally troubled, right? Um, and, and the challenge is that, for publishers that lock into a particular date, um, you know, they're stuck with that. I mean, increasingly, the thing I would question is, how much does it make sense to be a publicly traded company making games? Because responding to the quarterly imperatives of, uh, of shareholders and analysts, um, I think is fundamentally antithetical to making, uh, great games. So, um, you know, if people are trying to be really ambitious about what it is they're doing and do something new, um, locking them into a deadline before they even know if it's working, I think, is a little insane. And I think it's responsible for - it's one of the things that's responsible for, you know, games that have potential not turning out well.