Um, mobile is a very different market. Uh, well a few things. There's - first of all, the - typically you just have a touch screen to deal with, so you need to, uh - you need to have a game that will work well with only a touch screen interface. And, uh, with Guacamelee, as an example, we were contacted by a lot of people who wanted to bring Gaucamelee to - to iOS or Android, and our response is always well, can you tell us how you're going to make the player be able to control that, because we're using every single button on the Dual Shock 4 controller or the Xbox One controller. Uh, how are you going to map that to, uh, just a single touch screen. And uh, we've never received a satisfactory answer, which is why Guacamelee has never made its appearance on, uh, mobile devices. So, I feel like on mobile, the - you are kind of restricted by the control schemes that you're - their allowed. Um, at the same time, you have a humongous install base. Like, everybody has a smart phone. Uh, and everybody plays games on their smart phone, but there's also an expectation of the type of game or the price point of your game on those platforms. And also, the barrier to entry is so low on those platforms that there's, like, a 100-200 new games every day. So, how do you stand out in that marketplace? You have, uh - you have 1% of the iOS companies making 99% of the profits. Uh, it sounds very similar to maybe the economy in some countries, which I won't mention. But um - but, like, I feel like in iOS, like, there's a bunch of companies - a few companies that really cornered the market, and they've figured out how to self-propagate their success, uh, by cross promoting their new games with their old games. Like, just uh - um, also, this free to play model is not something we've ever really tried to get into. Uh, I don't - I - there's, like, some moral questions that I - that I think about whenever I think about free to play games, like, what kind of personality are you targeting to - to spend money in your game? Uh, what kind of methods are you employing, uh - uh, to - to get somebody to push the - you know, buy this currency button. There's - there's - it really feels - seems to feel like there's an overlap between, uh, what, uh, people have addictive gambling - like, people who are addicted to gambling and people who are purchasing, like, the wa - the people that they call the whales in these, uh - these free to play games. So, there's some ethical questions around that as well, but um - but I - like, I - I feel like the - the mobile market is pretty scary because you have, like, these really large companies who have, you know - they've taken most of the market, and then the rest of the market is kind of shared amongst these other small developers who are, uh, you know, not going to make - not going to make millions of dollars a day like the big companies are, yeah.
