Like, do you ever, are you, somebody here ever gets road rage? It’s a really good example. People who get road rage, there’s a part of their own mind that’s already in there that doesn’t come out when they’re in pedestrian world, but it comes out when they’re in road world. And, within that kind of context, they can sort of become quite different, quite different people, but it is all coming from within at the same time. With video games, it’s very, very similar. People fetishize their cars, people decide that their car represents a certain identify of who they are, they fetishize their clothes, they fetishize a lot about their, you like, if you like, their outward costume of themselves, they project themselves, and it’s exactly the same with video game avatars. They, you know, they deliberately get certain gear, equipment, hair colors, wigs, skin color, body sizes, whatever, genders. Um, but it’s as a sort of expression of who they are within, rather than uh, something that the game is, if you like, trying to impose on top of them.