So, a lot of times, we will build the entire attraction in virtual reality first, right, in a - using game technology, game engine technology, to simulate the entire experience so that you can ride through the attraction, and you as a designer experience yourself what you are looking at. But then at the same time, we can also have play testers come in, into one of our labs, ride through this experience right, with the head tracking, with whatever, and be able to experience a virtual version of a real attraction, and they can emotionally respond to it. And while that happens, we can of course also get some data in terms of what are they looking at, at a particular instance? What are they not looking at? How are they responding to certain things? Uh, what age uh, responds to something better than others? If we tweak the directions or the dialogue in some way, how does - how does that change the overall effect on the immersion? How does that change the overall effect on the experience? That's all something that we - that we test. And that's one of the reasons why I think virtual realities is quite uh - is quite exciting because now all of a sudden, people are seeing it as a consumer product, and that's great. And we want to be at the forefront of all of that virtual reality. Uh, but that also means that everybody are - is starting to use that for work as well. And that very much feeds to - feeds into what we want to use it for because it's - it's again, it's just another paintbrush in which you can - you can do cool things with.
