Other ideas can come up as we're being approached by a publisher, or someone has an idea internally that we take on, and so on. And it's - I think it's important to find that one little thing that explains new idea. So, and JC it's always been skydiving. And onto a moving car. And who wouldn't want to do that? So, finding that one little thing that you can describe your game on, is so important. And I think that's the mistake that most - most game designers do, is that you want to tell the people around you about your idea so much that you get lost. You over-complicate things. Because you have been through the thought process of creating that idea so much, and you just want to tell everybody everything. And so, it's hard to just narrow it down to one sentence. And that's - that's often what you hear when you meet with publishers. I've described the game in a one sentence pitch. And I've been annoyed by it a million times, but it's actually the hardest part of - of presenting a game and coming up with an idea is to describe it short. To make a presentation with 67 slides - anyone can do that.