In my vision of it, it's really going to be through our cultural understanding of how games mean that we will see players coming to play games in a more sophisticated way than they- than they tend to play games today and that will be the sort of birth of what the game industry really is. It's when players come to understand that they way they play a game, they way they explore and manipulate the space of a game, and the way they express themselves in the system space of a game is in fact what's really important here. Uhm, and when you're at that stage, the- the importance of the person who created that game has diminished very, very significantly and the creative arc is coming from the player. And I think, you know, I think other media have this notion of- of the subjective appreciation of the audience and the subject- you know, the importance of the viewer or of a film or a painting, the importance of the reader. But I think in some sense, while that's true, it's not really as literal as it is in games. The player isn't- it's not his subjective experience adding to the work, it's his subjective experience defining the work. Uhm, which is what makes it beautiful.