Goodness, measuring success in the creative arts is just one of those ongoing debates that I think particularly, in the video games industry, I don’t know if it’s every gonna be solved because the thing about video games industry is a lot of it grew up in the tech sector, and in tech sector, everything is about metrics. Everything is about, ok you run this thing through a system, it comes out it either has bugs or it doesn’t. You know that there are a certain number of things that... certain number of users, certain number of.. like you can bring the telemetry and the metrics down to these super fine points, and when you start to get in to the more aesthetic elements, the more creative arena, it can be really hard to sometimes quantify how good is that art? How good was that story? How wonderful was that cinematography? Or the lighting, or the sound, um but I think the thing that we look at then, in place of a specific number, that’s coming from 1 source or 3 sources, just an overall trend that we start to see a shift. Um I think my goal coming to Arena Net is just overall having more and more people talk about the story, having more people share their excitement, yeah having more people show up at Comic Con and having more people cosplay our characters. Ya know, there are numbers, there are things you can look at but to me, I don’t ever want to go and say, ya know what I’m gonna look at the metacritic number on story and say that defines whether we were successful or not, especially with our game that has the opportunity to tell episodic stories over time, so we put out so many releases and now we’re coming out with a big expansion, that we have all these pieces that build on each other and grow, and what Im hoping is that as that grows, our community excitement, our player/fanbase excitement for the story grows as well. I think that there a lot of things that you can look at, to be able to measure it to some extent, and you can see on our forums, we have really active player forums. We have a very active Reddit thread,... We have a lot of people who will send us fan art and fan fiction and all sorts of things, and as that increases, to me that means we’re doing our job better. And so I um, ya know looking forward to seeing peoples reaction to our expansion because I think we are absolutely taking our really strong story telling and even ratching it up a notch, and those are the sorts of things that Im gonna be looking at as we’re moving into that phase of our story.
