Yeah, innovation is really key to keeping your fans of your game thrilled, right. And I think people find that in different ways, you know, whether it's being inspired by something amazing outside of our industry. Film often inspires me to think about new ways, music, books um, and within the team sort of the underlying principle that everyone's a game-maker, and great ideas can come from anywhere. If you can live that value, if you can really get that into your team to say look, well, you have a particular role on the team. Maybe you're an artist, maybe you're an engineer, maybe you're a producer, but higher than that, more broad than that, we all have a responsibility to push the best ideas in to the game. And by being open and listening to that, innovation can come from all around you, and I think that's really important. I think that's something that teams need to continue to foster. And once you do that, you'll realize man, there are -- there are game-makers in every corner of your building, on every discipline on your team. Those innovative ideas are there. Being open to hearing them and-and allowing them into the -- the creative process is important. So, whether it's an external influence like the latest film you see // to having lunch with somebody on the team, who says, "Hey, I've got this great idea and I don't know how to get it into the game," and helping foster that -- um, really, you have to have that in the core of who your team is.
