the games made in Quebec. I think they, yes, they really have their own feel. But, we're at a situation where we are the only French speaking people in North America. So, we're North American. You know, we're exposed to a lot of like, American media. But, it's not our first language. Uh, at the same time I'm - I was exposed to a lot of very European media also. Uh, so we have that - that maybe unique uh, cultural background. That is, you know, mainly North American. But, with more influence from France, for example. Because, you know, on TV - for example, me growing up, I didn't know a single word in English. Even like, up to, until I became an adult. So, sorry for my accent. Exotic. But, at the same time for example, uh, growing up - so, I couldn't play games that were English, that were narrative. So, Final Fantasy, for me, they were just in English. So, it's a bunch of letters. But, at the same time there was a lot of Japanese, French like, partnership for - and, you may at the time. So, they were made in French with Japanese co-production. So, us would be feeding a lot of those uh, TV shows growing up that nobody else in America knows. Uh, so then when I grow up and start understanding English, then I would start playing those Japanese games. And, they would connect with me, for example. Connect with me because they speak the same language that I saw in my little morning cartoons. Even uh, comic books in French, and comic books in English, it's totally different. French, it's a little bit more realistic. So, that they spew, and things like that. And, in American it's more about super heroes. So, growing up I knew Spiderman. And, but I knew also . So, it creates that maybe unique uh, tapestry. The other angle is, I think as - it's going to be really controversial. As a nation, we're - as a group of people, we're kind of the feeling of underdogs. So, that we're, you know. And, it's - it's like that culturally. So, like it's a small part. And, it wants - I want - there's that sense of wanting to be bigger. And, in the games we're making I'm seeing it. Because, we're having a - there's more studios now, so it's not just Ubisoft Control. There's that need to create the big epic game. Like, oh, whatever it costs. It needs to be the biggest. I think that there's a - a need of being recognized, that maybe is not necessarily elsewhere. So, you're going to see like the Santa Monica production. They're way more Hollywoodian. And, they nailed it perfectly. In Quebec we're - we have the aspiration, and sometimes the edges are a little bit rougher. Even in terms of story, where it's not our first language. So, sometimes - I guess for an American audience, it would look like a European production. Because, you know, it comes with a different set of values. But, for Europeans, we are a North American production. So, it creates that sense of, you know. There's a need for being the biggest. And, being like there's a certain real pride of that. And, uh, it's even encouraged in the culture. I mean, video games, as being something culturally relevant, there's a certain - and, being big - there's a big pride in Quebec about that. Working in games, it's prestigious. So, that's - that's one big advantage that we have. Is that, you know what? It's prestige. Let's - let's do it. Nothing can stop us. That's - that's something that is truly a [14:30:58 Quebecker]. And, it's being, nothing can stop us. We're going to show them that the little guys can do it. In Asterisks, they have like the - it's a French comic book. They have that thing where, it's the little village that uh, beats the Roman. It can sustain the Roman at their strongest. And, that - that's fantasy. I feel it Montreal. It - it's there. Like, people want to make like, want to be in the top game. Otherwise, you kind of go. And, if - if that's not the drive of your project, it's going to be very difficult to uh, even have people interested or invested in your - in your game. So, it's not about making money. It's about making the most prestigious title. So, that's - I think it's something unique in Quebec. Uh, and uh, and yet the other thing is, it's not our first language. So, the community - everybody's kind of - I don't necessarily know what other people outside of uh, of Montreal. So, like you know, it creates like a community where everybody knows each other. And, it's its own world. So, got to meet a lot of people here now in San Francisco. It's like, oh, those Montreal guys. They're - they're kind their unique breed. Uh, but it's difficult to express ourselves in English. If we're together, even in meetings, then it turns quickly in French. So, it can be frustrating for other people. Because, that's the language of the - of the heart. You know? Speak it a certain way. You try to express emotion. If it's not the - the - you don't want to look for your word for expressing emotion. You want to just express it.