I would say there's definitely a difference there. Immersion does not necessarily equate to fun. I can immerse you in a haunted house, not haunted mansion haunted house, like really haunted house, right. Is being scared to that level fun? I'd say for some people, yes, you know, it's - there's a very - there's a very scientific explanation for why being scared is fun. But for some people, that might cause PTSD. You know, one of the - one of the very - most interesting conferences you can go to uh, is uh, I/ITSEC, which is the military training conference, which has some of the coolest simulation and most immersive uh, technologies out there specifically for trainers, right, flight simulators, Humvee simulators, all of this stuff. And those things are all technologies that we can use in theme park design, which is actually kind of odd because you know, what does theme parks have to do with the military? It turns out you want to immerse people. Uh, but at the same conference they also have - they also have medical simulators where they're simulating what it's like to be in a war zone, so that it can trigger people's PTSD for treatment, right. Is that fun? Absolutely not. Is it immersive? Yes, absolutely. So, no it doesn't equate to fun, but if that is - but it - but immersion is a necessary tool that you can use that will lead you to fun if that is your so desired goal.
