Okay, so yeah, does diversity translate? Um, I do think that you can tell if a game has had a diverse community participating in it. And my experience actually, uh, of coming into the games industry and then working on The Sims first really taught me something very important. You know, when I first started working in games, I was at a company where 50% of the team was female. And it was drawn from a community of players who were passionate about the concept, who had really dedicated their lives to becoming Sims fans. Um, The Sims community was engaged by the organization from very early on its lifecycle in a time when having a webpage where you engage with your fans like that was kind of unique and very groundbreaking. So, for me, my fundamental experience of games was in a diverse community that embraced its fan base and really tried to incorporate a lot of ideas from all over the world. The Sims is localized into like 32 languages, probably more now. Um, and then to transition from that, um, when I left [EA Revatours] and went down to EALA, uh, to work with Spielberg on the Boom Box games, I realized, oh, not all studios are like this. In some cases it’s really a sea of the same face. Um, and it’s like you get in the elevator and you’re the smallest only girl. And that’s a very different experience. No one gives you compliments on your shoes anymore because no one notices and it’s really sad. I think that those kinds of environments definitely have a tendency to produce a very specific kind of content and the more diverse your team is, the more appeal you’ll have, the broader your appeal will be, and the more sustainable it will be. Um, one of the things I’m really trying to do at Phenomena is to build a company that has a global focus, that’s focused on incorporating the voices of a lot of different types of people so, uh, we have people from all over the world really at the company right now. And it’s amazing to me. Um, if we can maintain, uh, diversity as a - as a primary focus at the company, I think that our games will be more generally broad-reaching. They’ll - they’ll be softer, but also, mm, more magical in a way. I think that what happens when you get a lot of different people together is that you work together to create the best possible elephant rather than just all saying it looks like this.
