What actually happened was that we were, sort of, three, you know, budding friends or, you know, we got together, and we, um, we actually wanted to change the world through games, which was a rather big idea that we did not - we never fulfilled that, honestly, but we had this idea that games needed more culture, that, you know, we couldn't just keep having games for the only, sort of, reference to reality is you seeing "reality" as a backdrop against which to, kind of, shoot bad guys or just guys in general. Um, so, we had some pretty big ideas for how to, kind of, do s - you - you - you know, games for storytelling and - and, sort of, teaching people about, you know, historical systems and all kinds of big ideas. Anyway, then, we built tools for ourselves to kind of work on these projects that we had, and then, uh, because we had many different projects, we started working on very generic, broad, like, the tools had to be very, kind of, uh, flexible, and then, at some point, we realized that, you know, "A," the big, kind of, visions for, like, you know, transformative games we had would be, you know, incredibly hard or impossible to fund. So, we sort of realized we - we'll probably never get there, and at the same time, we'd realized, um, probably from necessity, honesty - honestly, that the tools we had made were very, very different from how the, sort of, rest of the game industry construed tools. We were, like, focused on, you know, kind of, flexible team sizes, like, small to mid-sized teams. We were focused on work flow and ease of use and elegance for whate - whatever strange historical reasons. We were kind of obsessed about that, and then, we realized that, um, that, um, that, um, when - when tools are made, like, you know, dramatically easier to use and dramatically cheaper than before, you know, different parts of, you know, different industries - and, particularly, different mediums - have - have, um, have changed. Like, so, you know, the - the - We looked back and at this, sort of, the-the-the TV camera versus the film camera as a metaphor, um, and for how, you know, it didn't get a little bit cheaper. It got, like, you know, 10 to 100 times cheaper and simpler, which enabled, like, you know, not just more but, like, a different type of person to participate, right? Um, so the idea was - and, really, this is, you know, kind of almost as big as the first idea we had about changing the world. We were, like, maybe we can change the games industry with these tools because maybe so many more people will participate in making games that, you know, n - new types of genres come up, new, new, you know, games that wouldn't have been created before might come up. Uh, I-I-I - Of course, we'll never know if that was actually the case, but - but we know that, you know, we did put Unity out there, and y - you know, we did make it good over time, and we did manage to, you know, balance the equation of running a business that, you know, revenue has to be larger than cost. Uh, and we managed to balance it so well that we're - we've been able to invest more and more into the tools every year. So, now, this game engine of ours is, you know, really good, very flexible, and - and very broadly used, and we managed also to drop the price in certain ways. So, there is free for a lot of people, and - and the result is just amazing. Like, the amount of people that are building games in Unity that might not have built games otherwise is - it's staggering. Um, and, uh, yeah. So, you know, we're - it's - it's 12 or so years in and - and we're very happy with it.
