people identify with that character in such an intense level, uh, which was really great. And I think we -- customization is a very interesting, um, it’s a really interesting experience for people because I think that, like if you’re creating your own avatar or you’re creating your own character, there is this moment where the character becomes something of yours. And it’s that moment where you change the first thing. And with -- I think with sack, um, Sack Boy it was, it was a blank [Haitian] character, very cute, had good movement, uh, so it was, you know, it looked tactile. But there was that first moment you would drag a costume on or you’d add a costume and it suddenly was no longer the blank character. It was yours. And the more that you change something, the more yours becomes. And just psychologically we are just, I don’t know, we’re just kind of configured to, for that connection to happen at that point. Um, and they were, you’re the sort of physical embodiment of you in the LittleBigPlanet world. And so that was an important, it was a really important connection to get right and, uh, yeah, it was really great to see how people would just go so wild with their customizations and it really showed that that first act of creativity of -- of dressing your avatar then did the secondary thing of like creating that bond was really important.
