There's different relationships depending on whether a developer is, you know, owned by a publisher, which was the case when we were making Call of Duty, or independent, which is the case now when we're making Titanfall. So, it's very much - you know, developers are going to push for, you know, we want total freedom and do whatever we want. And, you know, publishers push for, well, you know, we know how to market things, and we need to give you input on - you know. So, it's that, that balancing act of, okay, both need to work in harmony. For this game to be the best it could be, to reach the most people it can, you want to try to figure out how can we work and both compromise a little, them more than us, hopefully. But you, you want that. You know, you want that team that's going to be marketing your game and selling your game. You want them onboard. You know, the, the more engaged they are, the better your game's going to do.
