I come from a coin op background. My first seven years were in coin op. Um, I'm in, I'm in free to play now. So, I've been, I've been doing this kind of business. I've been in this kind of business since 1999 which I think is pretty unique actually, um, this idea of, you know, paying as you play. The -- it, it's actually really simple. Eh, eh, game designers kind of they, they shock me because they, they're just so anti people spending money in a game. It's like, it's like they've never had fun spending money. It's unbelievable. It's like, what do you work for? I don't -- why do you want, why do you want a salary then if, if spending money isn't fun? Of course, everybody wants to spend money on fun. Nobody wants to spend money on bills. Nobody. Why, why do you think everybody wants to be rich? Nobody wants to be rich so they can pay their bills. They want to be rich so they can go have fun. So, I mean, it, there's, eh, spending money is fun. We do it all day long. I can't spend enough money, right? So, I, I, eh, I -- The, eh, there's, there's two types. There's one spending money could be a whole lot of fun which I for some reason is, uh, seems like a new idea to the video game industry. I don't, I don't know. I don't know what's going on with that. But then the other aspect is, of it is, eh, it's a simple phrase, let's make this interesting, right? I, you know exactly what I'm saying when I say, "Let's make this interesting." Eh, eh, I think that itself is an interesting thing to say, "Let's make this interesting." Why is it more interesting? Just because there's money involved? Yes, of course. It's a lot more interesting because there's money involved. So, you see that effect with, uh, it's a lot more fun too. You see that effect to Street Fighter. Everybody lining up their quarters and then the one guy takes everybody's quarters. It's not even about that guy playing a game anymore. He's -- it's more about him taking your quarters, right? So, it's, it, the game, once again, is sitting in between people and money is just some way to make it even more personal. Which is what I try to do is I try to make games extremely personal. So, money is just one aspect of making something more personal. when you're in an arcade and you lose your quarter, you have to put, you have to put another one in, right? So, yes, everybody lays down their 60 bucks and they all play Modern Warfare, but you didn't take it from them. Okay? If I, if I have to put another quarter in to play, you took it from me. That, that's, that's the difference. That's why it becomes -- that's why it's personal. The difference is, is you can't play anymore until you put another quarter in. That's the difference is I stopped you from having fun. I stopped you from continuing. Now, do you want to play me again? So, it's about the two player aspect of the Mortal Combat, the Street Fighter effect that happened that made it so personal. It made people go so crazy over those games. So, it's not -- yes, you can play -- you can have 60 bucks and have an all access pass, right? We, we never have to pay for continue. That's not the same as like, uh, you know, like terms like pony up, right? You, you understand what these mean. I just have to say them and you get what it means. So, it's, it's the, it's the ability to stop someone else, to make them have to continue. It's, uh, uh, make them continue 100 times in a row, 1,000 times in a row. That's what, that's what makes it personal and that's what makes it fun. It, without that it wouldn't be nearly as fun.
