But in general, the camera problems that we've had in our business have been unique, and our camera have to do two jobs at the same time: they have maintain your orientation- you have to know where the heck you are. So here's my subtle sports joke of the day: no Jim Marshalls, which is running 85 yards the wrong way. Because it's just unforgivable. You do it once, the people throw the controller down, they may not come back. And so you just can't do that. The second thing you have to do is you have to give them enough information to understand what their future options are. It's not just about now, it's also about 'and then what' and sports is, sports played at a high level is very much a chess game played multiple moves ahead, and so if you don't' give them the information to be able to make those decisions in that way, you interrupt their contextual expectation of that sport and interrupt, essentially, the illusion that they are a part of it. I think that that has created interesting cases. So football games on television are covered down the line of scrimmage- you do not see any football game that people play ever built that way, and the reason why is there's not the right information in that shot. I need to see as a quarterback, where the heck is the safety? Because that tells me what the coverage is; that's the first big clue I have to work from. I need to understand that when I put a guy in motion, that that outside linebacker following him, okay, that's man coverage on that guy. These are the kind of information systems that I need to make good quarterback decisions. Then, once the ball is hiked, I need a whole bunch of information is, especially if I want to lead a receiver to a spot where they can run free, or not run them straight into a cornerback's forearm. So those information systems drive us in interesting ways. It's going to have some interesting ramifications: if 3D gets to be very, very important in console video games, the two sports that will get the least out of it probably are football and soccer. And that's simply because the information system drives the camera to such a high spot that you don't get to perceive the 3D really at all. And so it's an interesting way in which the information system really dictates our camera; its not aesthetics at all; it's giving you the right information.
