I think that the medium is mature for how we have understood it for the last 15 years. And by that I mean, I think we've been following this fairly linear path, um, and, and certainly seeing games grow both in diversity and how they present themselves and the things you can do. And I think we've reached a point in technology where all the things we wanted to do 15 years ago we can do. But I will also say I think that's going to explode in sort of a different way over the next 10 years. And I think we're just starting to see that now. We're starting to see it more with, with some of the episodic content. We're seeing it more with, um, really how broad the variety of games are, uh, that exist out there today which is incredibly broad relative to even five years ago everything from, from Facebook games to mobile to game experiences like Journey to, you know -- I, I think if you look across all these segm-, segments, people are telling stories and designing games in such different ways than, than they did five years ago and that's because all of a sudden we are starting to have all these different avenues available to us. You know, how people ingest entertainment has changed so much in the last three years, right? And, and what types of experiences, how long they are, how deep they are, um, and how accessible they are to people, uh, on various devices I think is really sort of opened up what kind of experiences, uh, you can deliver. And so, I, I do think our linear path is, is suddenly going to sort of branch out, um, in really interesting ways. And, you know, we talk a lot about games and, and Hollywood merging and all of this. Um, you know, I think we're at the point where that is I wouldn't say easy to do, but very natural to do now. And I think there are ways of thinking about that that we haven't even talked about yet which will start to emerge in the next few years.