Borderlands II one of the selling points I guess is that there are 87 bazillion guns whatever bazillion is. The actual number is -- I mean, it's pretty high in the tens of millions. Uh, Borderlands I they counted it up and the Guinness Book of World Records awarded Borderlands I the world record for most guns in a video game and I think it was 17,500,000. And Borderlands II has like almost an order of magnitude more than that. So, uh, so, there's, there's a lot there. But how do you parse that? Like, do you , you -- Nobody can look at a million guns and make a decision between this or that. So, so, when you think about the question of choice, in practice the, you know, the selling point and the f-, the reality that the, the, those are the permutations that can exist kind of create this impression that there's a lot of possibility. In practice, when you're in the experience in any given moment maybe a tool might drop. Here's, here's a weapon that drops. Or maybe two drop. And so, the choice is of these two which on is more interesting to me? Uh, or this one dropped is this better or worse than the thing that I'm already using? And that actually breaks down to a binary choice which is very easy to make. A binary choice, uh, uh, eh, in -- this is actually interesting. Uh, when you offer -- and there's a lot of science behind this. You can actually look this up. There's a lot of science behind this. If you offer a lot of products like here's a thousand things to choose from, more people will be interested to come and have a look. But once they're there having a look, it's hard to make the choice if there's that many choices. Once someone's already looking if the fewer choices there are, the more likely that a choice will be made. So, once someone's' already there -- let's say, let's say come to my store. I have 1,000 things to offer. Once they get to the store there's actually 1,000 things, the guy that went in the store is less likely to purchase than the guy that does go into another store that says, "Come into my store. I have two things to offer." The guy that goes into the s- -- Fewer guys will go into the store with two things. But more of the guys that do go in will actually choose one and purchase one. And, and there's lots of science behind this .It's really interesting. And that's the design and strategy of Borderlands II or Borderlands I. I mean, it's -- hey, 87 bazillion guns. When you're playing the game here's two. Which one do you like more? And it's an easy binary choice to make.
