what we have definitely tried to do was, um, think about, uh, people who are going to sit down in their room and make games. And what are all the things that they would need to be able to do that. And so obviously us making our game was the way that we tested that and figured that out. We sort of think about it in the same way as a musical instrument or any other type of tool. It needs to be simple enough on the outside, and accessible enough on the outside for people to want to begin. And then as they unravel it, it can become more and more com-complex. They can discover the, um, how to get the complexities working for them. And, uh, and that’s kind of how we did it, so like everything on the set, like sort of we -- we spent time making sure the initial tweaks and all the initial setups were good for people just to be able to mess around and have fun and enjoy themselves in create mode. But then, yeah, the deeper they got the deeper they realized they could make -- they could connect all of those bits together. Uh, so we just thought -- we thought about it from that perspective of like if we were to sit down and make a game, what we -- what would we need to be able to do that. And then we thought about how we made that as accessible as we could at that time. Uh, and with the projects that we’re doing now we’re going to -- we’re exploring that kind of accessibility. We have a very broad audience, uh, for LittleBigPlanet. And so we’re very happy with that. We just wanted it -- we wanted it to grow with our new projects, um, with the new creative projects -- the new UGC project. Um, so yes, so that was, um, I think that’s kind of how we did it. We did it by trying not to dumb things down too much. And so we -- we think of our -- as our player, as somebody kind of like us. Their age, median age, we did an age chart. We did like an audience chart at one point. And I think what we had -- we had like ages up one end and then we had, um, electrical equipment down at the bottom from like a kettle all the way through. I think at the time the, uh, the most -- there was only iPods. There weren’t iPhones in existence. That was kind of like at the other end of computers and we were sort of saying that anyone that owned an iPod at that time we thought should be able to make it, but, should be able to really enjoy it. But really anybody that could boil a kettle should be able to sort of load up create mode and, you know, it’s kind of hard to answer like who they are. They’re just people who have a creative urge.
