You know it's funny. When, when I started in the video game business in 1989, I was part of a group at origin. It was me and GarriottRichard, and Chris Roberts, and we, we used to sit around and talk about how we were going to change the world. And everybody, even the other people that worked at Origin thought we were nuts. Uh, but you know what, we did it. It's already happened. If you want to find, uh, the weird kid now, find the one who doesn't play video games. Uh, if you want to find, uh, you know, the real impact of video games, go to the white house and I bet you'll find, uh, you know a little DDR going on there, you know, a little ConnorsDane ConnorsDane Revolution, uh, we are ubiquitous now. We're no longer a niche medium for adolescent boys. We've got uh, you know, my mother playing games, my wife plays games obsessively in fact, uh, everybody plays games now. Little bit of an overstatement but not much. Can, can game content change the world, absolutely. Uh, if you want to convey a message through a game, you can do it. You can use the tool of interactivity in a very limited way, give players very limited choice, and convey a specific message in a very powerful way. Because we do take all of the elements of every medium, and put them all together in a way that nothing else can. Uh, Janet Murray in fact said that. We take all of the other aspects of every medium, and put them together. How powerful is that. But more interesting to me and more important to me is the way we can change the world by allowing players to walk in other people's shoes. It's hard to hate someone when you've walked in their shoes and done what they've done and seen what they've lived through. And we can let you live other people's lives. And no other medium has ever been able to do that. So what we can do, is we can start a dialogue, and that changes the world. Artists don't change the world. Artists start dialogues. And instead of artists just talking to artists, or artists talking to intellectuals, we can talk to kids, we can talk to adults, we can talk to grandparents, we can talk to frat boys, or sorority girls, and everybody in between. And that's the kind of thing that changes the world.