It’s the business model and the audience that is still defining itself. Um, you can do a lot of things in games. Uh, you can make political commentary, um, all day. You could, you could reflect back on, on social ills all day. Um, there is nowhere to go with that and find a market and that’s going to dis-, define what people work on. Um, you know, if, if there was, uh, a national endowment for arts in video games, you could see amazing things right now. Um, but that’s not the way it’s, that’s not the way it's built. It’s a, it’s a consumer, it’s a very consumerist thing. The goal, uh, isn’t art so much un-, unless art starts to sell. Um, but once it does, once that audience is reachable through whatever platform, whoever can get that audience and corral that audience, uh, the, the opportunity to build content for that, uh, is unlimited because we’re so sophisticated in, in the industry, so sophisticated in how they can present characters, how they can present situations, what they can ask people to do inside of a game world.