I don’t like the culture of design community. It is a community around technology. It’s a community around, uh-uh-if I take it to the cinemanology it’s a community that likes to create cameras, real cameras, to shoot. It’s not a community who like to create films and that’s how I feel. I think that in many conversations we’re talking about a, okay, code or the [unintelligible] mechanic [unintelligible] and there are not that many conversations about the big [unintelligible]. What is the role for media in society? Are you-do you know that kids-the average kid in North America can play 13 hours of video games a week? What is your responsibility in passing knowledge to these kids? That is not a conversation we’re having. We’re having conversation about gimmicks and mechanics. I find that really sad. Yes, it’s natural that it is like that because, uh, it is-we’re still learning how to build these cameras to shoot films. We’re still building the tools to create games. And, uh, of course we should be still a fascinated by data-but what happens it-it-it-it is that we have to grow out of that. We have to grow out of that and see the overarching resp-goal of making games and the responsibility we have with this medium. We cannot stay there. Because when we stay there we keep delivering these terrible games to people. And I’m-as much as I like fun I see fun as an end. It’s like sugar. We’re just giving a lot of sugar to people-Candy Crush. And suddenly we have to flip that around and-and-and-and try to put some veggies over.