After spending nearly 9 years as Director of Original Programming for The Walt Disney Company, working on shows Phineas & Ferb and Kim Possible, Hoyer moved into game development as the Director of Narrative Design at Microsoft. As Lead Creative Producer Hoyer led the team responsible for story and franchise planning on a number of AAA titles. In 2014, Hoyer joined ArenaNet LLC to oversee all aspects of narrative design, development and production for Guild Wars 2. Hoyer left ArenaNet to become the VP of Creative at Telltale games in October 2016.